Cause-Cart

💰️ In a world increasingly shaped by money—where elections are bought, wealth is concentrated in the hands of billionaires, and giant corporations have more say than communities—it's more important than ever to spend our dollars with intention.

That’s why I’m so excited to introduce you to Cause-Cart—a Minnesota-based e-commerce platform that helps shoppers use their dollar for good.

Whether you’re a consumer who wants to align your purchases with your values or a mission-driven business looking for a likeminded marketplace, Cause-Cart is worth exploring.

👇️ Let’s Dive In

🛒 The Cause-Cart Story

Cause-Cart is an online marketplace where every product supports a social or environmental mission.

It’s where ethical brands, talented artists, and purpose-driven small businesses connect with conscious consumers who care.

Cause-Cart was founded by Tiffany Serbus-Gustaveson, a Minnesota native and former intrapreneur who knows the e-commerce world inside and out.

Back in 2012, Tiffany launched an online store for a company that had zero digital presence. With some seed funding and a lot of grit, she built that operation from the ground up into a $30 million-a-year business.

After driving growth for nearly a decade, Tiffany stepped away in 2021 to build something new—something more aligned with her values.

She asked herself: What if you took the good parts of Amazon and flipped the priorities? What if instead of prioritizing shareholders above all-else, we focused on stakeholders—local communities, the environment, small producers, and consumers who care?

That’s the heart of Cause-Cart. It’s built on the idea that shopping should be more than transactional— but it should be transformational. Tiffany is building a future where our purchasing decisions create change. Every purchase on the platform supports a deeper purpose, helping to fund social impact, uplift underrepresented voices, and drive more equitable systems of commerce.

Cause-Cart officially launched at the Twin Cities Pride Festival in June 2022 and has been roaring ever since.

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🤩 Big Vision, Local Impact

From its early days, Cause-Cart has helped conscious consumers connect with businesses that share their values—such as sustainability, equity, or community engagement.

Every product sold contributes to a larger mission, and is accompanied with impact reports showing customers exactly how their spending is making a difference.

Cause-Cart is quietly reshaping what e-commerce can be—proving that it’s possible to shop your values without sacrificing convenience or quality. By making purpose-driven brands easier to discover and support, it’s helping shift consumer habits toward more ethical, sustainable, and community-centered choices.

Tiffany's long-term goal is to build a global marketplace that redefines what online shopping looks like—centered not purely on profit margins, but on purpose and impact.

Join the Cause!

There's room for everyone to participate in Cause-Cart’s mission—and help redefine what e-commerce can look like.

🛍️ Customers: Ambit members and shoppers who want to be more intentional with their purchasing decisions can place an order on Cause-Cart today.

🛒 Retailers: Ambit businesses, artists, other mission-driven brands are invited to sell their products on Cause-Cart's platform. Every vendor on the platform goes through an application process to make sure it’s a good fit. Tiffany and her team simply want to know: What’s your purpose? What’s the impact of your product?  

🧑‍🌾 Farmers Markets: They’re also piloting a cool new feature for small businesses who vend at farmers markets—allowing customers to pre-order online through Cause-Cart, so vendors have better control over inventory before market day. It’s a simple but powerful way to bridge online and offline commerce for farmers markets.

💸 Investors: Tiffany is currently exploring early-stage investment opportunities to help scale Cause-Cart into more communities.

If you're part of the Ambit community, using Cause-Cart is a no-brainer.

Special Offer: Celebrate Father’s Day, Pride, and Juneteenth with free local delivery from Cause-Cart—shop mission-driven brands and make an impact all month long!

👊 Fighting the Good Fight

It’s easy to feel powerless in a volatile world thriving on polarizing algorithms and rage bait.

But you have the ability to help shape the kind of world we live in simply by making small changes to your purchasing habits. If we're consistent over the long term, we can have a big impact together.

Helping locals find and support the businesses that deserve our dollars has always been central to Ambit's mission.

That’s why I'm excited to have Cause-Cart represented on Ambit. You can now follow Cause-Cart to:

1. Know about new products and platform news

2. Discover ethical, purpose-driven businesses to support

3. See where they’re popping up in the community—including a Nova Pop Up event later this summer!

👏 Keep up the great work, Tiffany!

I love you, Minnesota!

CHUCK

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